ZM Zac Macanally  —  FOUNDER

Scaled to 7 figures.
Automation was my edge.

I built businessautomations.ai from zero using AI-powered workflows and smart systems. Now I deploy the same playbook for operators ready to scale.

Strategic. Automated. Proven.

Trusted by operators across industries

7fig
Revenue scaled personally
16+
Active automation clients
100%
Done-for-you implementation
$10M+
In leads through our CRM systems

The story

Software alone
won't scale you.
Systems will.

AI-native operations since 2022 Before it was a buzzword

Most business owners buy software. They get demos, pay subscriptions, and wonder why nothing changes. Software is a tool. Automation is a strategy.

I figured this out running a premium marketing agency for trades and construction businesses — watching owners drown in admin, leads slipping through cracks, teams doing work a machine should handle. So I built the systems myself. Custom CRM flows, AI content engines, automated lead nurture, operational dashboards — all wired together. That system helped me scale to 7 figures.

Now I build the same thing for other operators. No off-the-shelf templates. No theoretical frameworks. Just battle-tested automation deployed directly into your business — CRM, lead flow, operations, reporting — all working together.

If you're ready to stop managing your tools and start letting them manage the business, let's talk.

Products

Built the systems.
Then productised them.

Two SaaS products and a bespoke build service — each one solving a specific automation problem at scale.

Project & Ops

EverSense

eversense.ai

Project management built for digital agencies and operators. Tasks, clients, time tracking, milestones, and billing visibility — all in one place. Built internally to run Veblen Group, now available to teams.

Explore EverSense
AI Receptionist

CallerAgent

calleragent.ai

An AI that answers your calls, qualifies leads, and books appointments 24/7 in a natural Australian voice. No hold music. No missed calls. No manual follow-up. Wired directly into your CRM.

From $299/mo
Bespoke Build

Full Pipeline Custom

businessautomations.ai

End-to-end automation designed entirely around your business — CRM architecture, lead capture, ops workflows, reporting dashboards, and AI integrated into how your team actually works. No templates. No handoffs.

Book a scoping call

Custom builds

Three systems that compound.

Every custom engagement is built around three pillars: how you capture and qualify leads, how you run operations without admin overhead, and how you retain and grow client revenue.

AI Workflow Automation

End-to-end workflows that eliminate manual bottlenecks — intake to delivery, no human handoffs. Built on n8n, Make, or your existing stack.

Get this built

CRM & Lead Systems

From first click to closed deal — automated lead capture, qualification, nurture sequences, and pipeline management that runs 24/7. Built on GoHighLevel, HubSpot, or your existing CRM.

Get this built

Operations Automation

Reporting, invoicing, scheduling, comms — systematised so you spend time on strategy, not admin. Full visibility into every metric that matters, automated.

Get this built

The process

Four steps. Real systems.

No discovery decks that go nowhere. Every engagement follows the same four-phase build.

1

Audit

We map every manual process in your business — where time goes, where leads leak, where ops slow down.

2

Build

Custom automation built for your stack. No one-size-fits-all templates — every workflow is purpose-built.

3

Deploy

We go live with full testing, staff training, and handoff docs. Your team uses it from day one.

4

Scale

Monthly optimisation, new automations as you grow, and ongoing support so the system evolves with you.

Results

What happens when
systems do the work.

Trades & Construction

Full-funnel automation for a Gold Coast trailer manufacturer

-85%
Cost per lead
[TBC]
Lead volume

Automated lead capture, trade show sequencing, qualification workflows, and follow-up — fully wired into a CRM pipeline. Reduced cost per lead by 85% while increasing lead quality through intelligent routing.

Construction / Operations

Full GHL + AI phone automation for a Gold Coast construction group

100%
Ordering automated
24/7
AI phone answering

Fully automated the ordering and purchasing system, deployed full GoHighLevel automations, and wired AI instant phone calling and answering with a complete phone system. The business runs without manual ops overhead.

Trades / Lead Gen

Lead capture + qualification pipeline for a Gold Coast plumbing company

[TBC]
Lead volume
[TBC]
ROI

Automated lead capture, qualification, and follow-up pipeline — paired with brand development and a full website audit. The owner stopped chasing quotes and started closing jobs from a system that runs itself.

Zac Macanally
Zac Macanally — Founder

About Zac

Built it from scratch.
Then built it again,
without the grind.

I'm Zac Macanally — founder of businessautomations.ai and operator of Veblen Group, a premium marketing agency for trades and construction businesses on the Gold Coast.

I didn't start as a consultant. I built systems because I needed them — AI content engines, CRM architectures, automated lead flows, operational dashboards. Those systems helped me scale to 7 figures. Now I deploy the same infrastructure for other business owners.

Every client gets Zac directly involved in strategy and architecture. I work with a specialist team of ads managers, CRM builders, and developers — but the system design and client relationship is mine.

AI Workflow Design CRM Architecture n8n / Make GoHighLevel HubSpot Google Ads Meta Ads Sales Automation Operations Strategy
LinkedIn Instagram TikTok

Ready to automate
your edge?

Tell us about your business. If it's a fit, Zac will personally reach out within 24 hours to discuss next steps.

No spam. No sales calls unless you want one. Zac reads every submission personally.